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Thursday, April 23, 2009

'2 minute' karte karte 25 saal !!!!!

Urban India's favourite snack is turning 25 !!!! And Nestle, rightly so, is celebrating it by inviting people from all over to write in their memorable Maggi moments.. see here. Looking back now, a childhood with Maggi seems almost unimaginable. Right from the time I used to come back from school and get treated to a bowl of piping hot Maggi Chicken by Mom to today, when my wife still serves up Maggi Masala in a jiffy for breakfast, Maggi has always been part of my, and indeed, all our lives. And all of us have our memorable Maggi moments. For me, the one I remember most was during my B-school stint, where Maggi was the hot favourite at the night canteen. Well past midnight, when the world was asleep, the hostels were buzzing with activity, and very few were as active as the guy at the night canteen. With an almost un-ending demand from the hungry night owls to contend with (till about 2 am), he used to simply process a batch of a dozen packs a time in a big vessel and around it would gather the students, eagerly waiting to lay their hands on those beloved strands of yellow flour. Just went to show how universally liked Maggi was, and still is. 

So whats your favourite Maggi Moment ???

Cheers
Amit

8 comments:

priya said...

me a maggi maniac too... didn't even realize Maggi's as old as 25!!!

i have loads of maggi moments... just like you from childhood till date...

my latest favourite is the veg atta one...

was just telling someone the other day that maggi formed our staple diet during my times at pune...

i'm glad you brought this up, Amit... will write an ode to my favourite tummy filler too.

Nemo said...

Loved the title!! :)

I remember they had changed the Maggi flavor to something new and they realized what a big mistake that was!

FSK said...

Cheese Maggi in the nite canteen.. gawd! How much weight I put on eating that all thru 1st sem!! :OO

Btw.. interesting coincidence - I just had maggi for lunch today! haha

Amit Gokhale said...

@ Priya..

Tell me someone who isn't a maggi maniac !!!!... I tried the Veg Atta one but did not quite take to it.. I guess after years of eating the original Maggi, it is difficult to switch !!..

@ Nemo..

Thanks !!!!.. yeah, in all these years I have only had Maggi Chicken and Masala, none of the others have worked for me...
BTW havent seen your blog for quite a while now.. do keep writing !!.

@ FSK..

Glad that I stayed away from cheese maggi on campus.. though after marriage, my wife insists on adding the cheese :)..

... said...

Very nice title :) And nice post..

And for my favorite maggi moment.. let me think... umm .. ummm.. i think I have gotten so fed up of Maggi since I left school, that I dont like to eat it at all...

Monsieur K said...

I love Maggi too :)))

gayatri said...

Strange thing was that I never liked maggie as a kid. In fact, I never became a maggie fan till I reached IIMB where I first started eating maggie. Last few years however, I have been eating maggie at an ever increasing pace. Its hard to imagine how I could have hated this yummy stuff back then.

Amit Gokhale said...

@....

You are probably in a minority as regards not really liking Maggi... but guess it takes all to make the world :)

@ Gayatri

Your case is probably stranger since one either develops the maggi affection during childhood or none at all.. not many ppl take to Maggi once they have grown up (atleast in my experience)..