tag:blogger.com,1999:blog-17667324.post2550951376167363584..comments2023-10-09T17:57:02.802+05:30Comments on Thoughts...: The Cola War hots up... but advertising standards go down !!!Anonymoushttp://www.blogger.com/profile/07976992723124765289noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-17667324.post-40810655565667281582008-04-10T01:26:00.000+05:302008-04-10T01:26:00.000+05:30Nice observations... both in the blog and the comm...Nice observations... both in the blog and the comments.<BR/><BR/>Adding to Keku's point:<BR/>Coke commercials are truely about celebrations and also memories. They associate guitar nights, eating out etc. with coke.Looks like a more mature and established brand that gels well with its leadership.<BR/>Pepsi is more towards youth. Even I find Coke ads better but Pepsi is interesting for first few views. As true with entertaining ads the expectations and wearouts will be high for Pepsi.<BR/><BR/>Seems all of us have fallen out of the target segment-Youth and Vibrant.Samchohttps://www.blogger.com/profile/15701833849193681290noreply@blogger.comtag:blogger.com,1999:blog-17667324.post-21227780026438580622008-04-08T06:35:00.000+05:302008-04-08T06:35:00.000+05:30Amusing over the weekend was reading a book on bra...Amusing over the weekend was reading a book on branding and it talked about how Coke goofed up with New Coke in its attempt to take over the youth market from Pepsi. If the ads are any indications looks like finally it is getting it right in terms of attracting the Gen Next or is it? for the views are of a 30 year old.<BR/>About the quality of ads it may have something do with Prasoon Joshi being the creative director for Coca Cola India.Dhananjayhttps://www.blogger.com/profile/09155809961836694095noreply@blogger.comtag:blogger.com,1999:blog-17667324.post-9790747757234710252008-04-07T21:41:00.000+05:302008-04-07T21:41:00.000+05:30Take your point abt Pepsi trying to associate itse...Take your point abt Pepsi trying to associate itself with teens and Gen X.. but still their commercials leave a lot to be desired.. for e.g. the Mahima-Aamir-Ash ad appealed to the youth in a classy way (it also was probably Ash's entry into the modelling scene).. lately tho, something is amiss..Anonymoushttps://www.blogger.com/profile/07976992723124765289noreply@blogger.comtag:blogger.com,1999:blog-17667324.post-56887622962104715922008-04-07T17:40:00.000+05:302008-04-07T17:40:00.000+05:30Both, Coke & Pepsi have a particular brand image t...Both, Coke & Pepsi have a particular brand image the world over. Coke, as a brand, has always stood for good life, happiness, celebration (thats why you remember their Diwali ads, or the current ad featuring Hrithik); on the other hand, Pepsi (being the challenger in the US) sought to target the baby boomer, or Generation X in the US - so, they went for a naughty, brattish kind of an image - in any of their ads, you will see people pulling legs, playing pranks, etc. And Pepsi will always try to associate itself with the younger generation.<BR/><BR/>No comments on the quality of the current ads.<BR/>But had attended a workshop on what does each individual brand signify during my summer training. Wahi par yeh sab pataa chalaa tha.<BR/><BR/>Even within Coke (company), each of their brands - Coke, Thums Up, Sprite, Fanta have a different brand image/value/standing. Likewise for Pepsi.<BR/><BR/>nevertheless, its fun to see both of them taking potshots at each other :DMonsieur Khttps://www.blogger.com/profile/13826042509914905959noreply@blogger.com